Privacy Policy

Last updated: March 14, 2026

LaFortuna manages this store and website, including all related information, content, functions, tools, products, and services, to offer you, the customer, a personalized shopping experience (the “Services”). LaFortuna uses the Shopify platform, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms and Conditions and this Privacy Policy, the latter shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

  • Contact data: name, address, billing address, shipping address, phone number, and email address.
  • Financial information: credit card, debit card, and financial account numbers, payment information, transaction details, and payment confirmation.
  • Account information: username, password, security questions, preferences, and settings.
  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled, and past transactions.
  • Communications with us: information included in your messages, such as when contacting customer support.
  • Device information: device type, browser, network connection, IP address, and other unique identifiers.
  • Usage information: how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, visit or use the Services, or communicate with us.
  • Automatically through the Services, using cookies and similar technologies.
  • From our service providers, when we engage them to enable certain technology or when they collect information on our behalf.
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the Services: processing payments, managing orders, remembering preferences, sending account notifications, arranging shipping, facilitating returns and exchanges, and creating a personalized shopping experience.
  • Marketing and advertising: sending you promotional communications via email, text message, or mail, and displaying online advertisements based on your activity.
  • Security and fraud prevention: authenticating your account, detecting fraudulent or malicious activity, and ensuring the security of the Services.
  • Communicating with you: providing customer support, responding to inquiries, and maintaining our business relationship.
  • Legal reasons: complying with applicable law, responding to valid legal processes, and enforcing our terms and policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, providers, and other third parties that perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, order and shipping management).
  • With business and marketing partners to provide you with personalized advertising services.
  • When you direct, request, or consent to the disclosure of information to third parties.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction, to comply with legal obligations, enforce our terms, or protect the Services and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. The information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than your country of residence.

For more information on how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

What our customers are saying

4.9 (127 reseñas)

The frame is simply spectacular. The quality of the gold finish is impeccable and the design exudes luxury. It's the perfect gift for car lovers. Totally recommended.

— Alejandro M.

I bought the decorative frame as a gift for my husband and he absolutely loved it. The presentation is high-end, the materials are premium, and the piece as a whole adds a unique and unrepeatable touch. LaFortuna knows what they're doing.

— Sofía R.

I had been looking for something exclusive to decorate my office for a while, and this frame is exactly what I needed. Elegant, sophisticated, and with a story behind it. LaFortuna's service was excellent from start to finish.

— Charles V

The piece arrived perfectly packaged and in record time. The frame is a work of art: the gold details contrast perfectly with the dark background. It's much more impressive in person than in the photos. I would definitely buy again.

— Isabel T.

I am a big fan of sports cars and this piece is a gem. LaFortuna's attention to detail is extraordinary. Every time my visitors see it, they ask where I got it. A purchase that's worth every euro.

— Roberto F.